On a 1940m² stage the Mercedes-Benz production visualised how automobiles go online in data space, detect their surroundings in sensor fields, adapt their aerodynamics to the airstream and master obstacles in the real world. A spidercam created an immediate, tangible live atmosphere as it moved silently to and fro. The live images it captured were then enhanced in real time with augmented reality layers in front of a total of 960,000 visitors.

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A kinetic LED slatted 420m² curtain formed by sixteen 9 meter high panels provided glimpses of the current product portfolio, as well as the occasional classic car, as they waited for their cues in a three-storey rack.  

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The high point of the vibrant production was a live music act that brought a real concert atmosphere to the Mercedes-Benz brand presentation.