
Role: Creative Producer
MERCEDES-BENZ - EQ HOUSE ROME
As a modern townhouse of the future, the world of experience - from the living room to the garden - enables a different approach to the topics of tomorrow's electrification and mobility. The thematic architecture of the road show - an ensemble of modularly combinable, recycled overseas containers - defines the communicative framework. This modular system is infinitely scalable and offers surprising setups over several racing seasons.
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​The scenography focuses on the urban and cultural context: interested parties can attend future talks and keynotes by local startups, cultural workers and smart city initiatives; Live sessions by local musicians and artists complement the authentic atmosphere, which extends into the late evening.
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ROLE Videographer
MERCEDES-BENZ - EQ HOUSE ROME - Credits
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CLIENT: Daimler AG, Stuttgart
CONCEPT & COMMUNICATION: Atelier Markgraph, Frankfurt/Main
FOTOS: Kristopf Lemp, Darmstadt
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EDIT: Atelier Markgraph, Frankfurt/Main
CAMERA: Christian Gerster, Frankfurt/Main; & Tim Richter, Köln
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