A spacious stage with around 1,200 sqm of LED panels was the centrepiece during Mercedes Benz – ’The Future On The Road’ at the International Automobile Exhibition 2013. It comprised a roomy LED floor, and an LED ‘wall’ that was over 55 metres long, and almost 10 metres tall in places. Together, they created the stage set for a meticulously timed production in which real, moving vehicles and media feeds merged to form an overarching choreography.

​

The stars of the show were 15 premiere vehicles that drove onto the stage in a steady stream from a five-metre-high LED carwalk. Thanks to a tracking system, the media area always ’knew’ the vehicles’ position, and responded with special light effects. This precision interaction between motion design and vehicle movements generated a constant flow of new and surprising images to create once more the “Facination Mercedes”