
Role: Creative Producer
MERCEDES-BENZ - IAA 2019
Differently sized LED surfaces draw attention to electromobility, intermodal transport and autonomous driving. The immersive storytelling draws on a wide range of interaction and experience offers: With guided tours, visitors* immerse themselves in city scenes at different times.
The narration culminates in the "Big Picture", a large-scale media installation. A change of perspective here too: the show vehicles are shown in everyday situations, so-called “casual moments”.
This combination of film and live performances creates a new form of real-time communication that does justice to the new use cases.
ROLE Multimedia Director
OVERALL PRODUCTION
STAGE
GALLERY
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MERCEDES-BENZ - IAA 2019 - Credits
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CLIENT: Daimler AG, Stuttgart
CONCEPT & COMMUNICATION: Atelier Markgraph, Frankfurt/Main
PRODUCTION: MONOMNGO GmbH, Berlin
FOTOS: Andreas Keller, Altdorf & Kristopf Lemp, Darmstadt
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EDIT: Christian Gerster, Frankfurt/Main
CAMERA: Christian Gerster, Frankfurt/Main & Tim Richter, Köln
SOUND: Oliver Fröhlich - MONOMNGO GmbH, Berlin
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