Under the motto “Defining Class Since 1886”, the topic of electromobility is the focus of the trade fair appearance. The bright red, walk-in cube was a striking eye-catcher in the pharmacy courtyard of the Munich Residenz.

The entire range of electric vehicles was presented in the cube and in the surrounding square - freely accessible to visitors. The star of the brand appearance: the Concept CLA Class. In the two-story cube, this highlight was celebrated with an intensive, immersive spatial setting. Sound, a kinetic light installation and the dynamically choreographed LED display merged into a fascinating brand experience.