Volkswagen founded a new company: CARIAD Technologies GmbH. How is the framework designed for the launch of the new corporate design, which picks up everyone in terms of content, gets everyone in the mood emotionally and also allows interaction?

Colleagues were able to use their smartphones to enter their names on a platform created for the launch event. Two interactions happened at the same time: The lettering was transformed into the glyph typo of the new corporate design. The name then became visible to all employees on the virtual stage. How do you manage to bring a new corporate design to life? By making it tangible for all the senses with a launch event – ​​on all levels: through animating motion design as a constant accompaniment to the show and consistent integration as a spatial experience.