A pop-up parcours, inspired by the Magnum leitmotif "Be true to your pleasure, be true to yourself", which expresses the inner child of the visitors with interactive experiences - accompanied by integrated and cross-media communication.

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True to the hashtag #neverstopplaying. the roadshow invites to interactive experiences. From the Magnum soundbar, on which you can compose your own soundtrack in just a few steps, to the high score in the video game "Cookie Rush", you can rediscover your own play instinct here. In creative cooperation with influencers, two more stations were created that put fellow players to a test of balance and challenge them to "ice riding". As an expansive quotation, the ice swirl in the center of the playground invites you to relax and enjoy moments.

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