It needs a dedicated team to shoot six 20 second teasers of the new unrealead electric G-Class from Mercedes Benz, within 2 days. 

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As if time wasn't an issue enough the 1st day of production took place on one of the most challenging courses a G-Class has to surpass in order for him to become a true G. The Schöckl, near Graz in Austria, has been the testing ground for every G-Class for the more than 50 years.

But it was exactly this unique driving experience that we've been asked to capture, to embed it within one of the "Portal Experiences" during the 2024 Beijing International Automotive Exhibition in China.

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Each teaser takes the user onto one individual challenge, from climbing up the mountains to driving through (up to 85cm high) water. He than gets to enter a virtual scene that allows him to explore the car within the scenery of the Schöckl even further.

ROLE Director, Creative Producer, Cutter