MERCEDES-BENZ - IAA 2021

For the first time there was an opportunity for a public presentation during the IAA. 13 vehicles from the electric fleet could be experienced freely accessible in the open space. The brand experience went far beyond a pure product show - it was a presentation, a place of culture and a place to linger all in one and made the brand's awakening tangible.

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The Panel itself formed a walkable, green roof. The visitors' tour began with a "walk in the park" at a height of five meters, reminiscent of the High Line in New York. In this way, the Odeonsplatz could be discovered from a completely new perspective, on a viewing platform and promenade. In passing, the customer's sustainability goals were communicated on the "green track", partly in a playful way and with analogue exhibits.

ROLE Creative Producer, Videographer & Cutter