Role: Creative Producer
MERCEDES-BENZ - IAA 2015
On a 1940m² stage the Mercedes-Benz production visualised how automobiles go online in data space, detect their surroundings in sensor fields, adapt their aerodynamics to the airstream and master obstacles in the real world. A spidercam created an immediate, tangible live atmosphere as it moved silently to and fro. The live images it captured were then enhanced in real time with augmented reality layers in front of a total of 960,000 visitors.
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A kinetic LED slatted 420m² curtain formed by sixteen 9 meter high panels provided glimpses of the current product portfolio, as well as the occasional classic car, as they waited for their cues in a three-storey rack.
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The high point of the vibrant production was a live music act that brought a real concert atmosphere to the Mercedes-Benz brand presentation.
ROLE Creative Producer
OVERALL PRODUCTION
2016 Cannes Lions - Silver
Design - Brand Invironment & Experience Design - Trade Stance
2016 Art Directors Club, Germany - Gold
Spatial Communication - Trade Stance
MERCEDES-LIVE! DIGITAL
2016 Golden Award Montreaux - Gold
Creative Use Of Media - Best Use Of Branded
Content / Entertainment
2016 Art Directors Club, Germany - Gold
Spatial Communication Craft - Brand Invironment -
Media / Film
ANALOG DIGITAL STAGE SET-UP
2016 Golden Award Montreaux - Gold
Event/Spatial Communication - Event - Set Design / Architecture
2016 Art Directors Club, Germany - Gold
Spatial Communication Craft - Brand Invironment - Architecture / Set Design
2016 Art Directors Club, Germany - Silver
Event Craft - Architecture / Set Design
ROLE Videographer & Cutter
GALLERY
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MERCEDES-BENZ - IAA 2015
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CLIENT: Daimler AG, Stuttgart
CONCEPT & COMMUNICATION: Atelier Markgraph, Frankfurt/Main
PRODUCTION: MONOMANGO GmbH, Berlin
CREATIVE DIRECTOR: Lois Kainhuber - Monomango, Berlin
MUSIC: Olivier Fröhlich - Monomango, Berlin
AUGMENTED REALITY MEDIA CREATION AND TECHNICAL REALISATION: NSYNK Gesellschaft für Kunst und Technit mbH, Berlin
CAMERA TRACKING: Spidercam, Feistritz im Rosental
FOTOS: Andreas Keller, Altdorf & Kristopf Lemp, Darmstadt
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EDIT: Christian Gerster, Frankfurt/Main
CAMERA: Christian Gerster, Frankfurt/Main & LOOX-TWO, Atelier Markgraph, Frankfurt/Main; XL-Video, Stuttgart
MUSIC: Olivier Fröhlich - MONOMANGO GmbH, Berlin
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